http://www.flickr.com/photos/cybrgrl/2693815369/
We came across a fantastic article by Jason Blumer over at A List Apart concerning all things pricing in the world of creative work. It’s a great piece of reading for any creative artist looking to build a client list or simply improve their pricing strategy.
Knowing what your expertise worth and the value of your services is key to effectively setting rates that are equitable for both you and your clients. Blumer’s main points in a nutshell outline a few key items to keep in mind when setting rates:
- Price by the service, not by the hour
- Slow down your sales process
- Inject value into your client’s experience with your service
A lot of Jason’s thoughts are integral to how we approach our own client experience here at IV, definitely excellent material for experience creatives as well as new-comers. The article also makes a great read for anyone looking to hire for any kind of artistic work as it gives some insights into the challenges facing creatives in their interactions with clients.
Filed under: Philosophy Tagged: philosophy, points of interest
